Clickfunnels Vs Instapage: A Comprehensive Comparison

This is a Clickfunnels vs Instapage comparison!

I’m Michael Culp, a business Master’s student and a digital marketer with some years of experience.

I found that Clickfunnels is a better platform for beginners and those who are interested in building entire sales funnels and having an all-in-one marketing solution.

Instapage, on the other hand, has a narrow focus on just landing pages. This makes the software ideal for those who are running PPC campaigns and want to have the best landing page possible. If you already use other platforms such as WordPress, CRM tools, and email marketing solutions, Instapage is also a better option for you.

If you’re looking for a comprehensive comparison of Clickfunnels and Instapage, you’ve come to the right place. In this article, I’ll compare and contrast all the features, pros, cons, and pricing of both tools.

I’ll also help you decide which one is best for your business, based on your specific needs. So let’s get started!

What is Clickfunnels

Clickfunnels is an all-in-one marketing solution that allows you to tackle all aspects of a sales funnel. The platform allows you to create landing pages, set up email autoresponders, host webinar funnels, create membership sites, and much more. It’s everything you need when it comes to sales funnels.

Pros

• 14-day free trial
• 30-day money-back guarantee
• All-in-one marketing tool
• Easy to use drag and drop editor
• You get access to pre-built funnels
• You get access to regular webinars for Q&A
• The Facebook Community is great

Cons

• Possibly overwhelming to learn how to use all the features
• Only 3 custom domains in the entry-level plan
• Traffic limitations

What is Instapage

Instapage is a very specialized tool geared toward marketers who need to create beautiful, conversion-optimized landing pages for pay-per-click advertising and social media marketing.

Differently from Clickfunnels, Instapage isn’t an all-in-one marketing solution. Instapage purpose is to do just one thing and do it extremely well. Instapage aims to create beautiful and well-optimized landing pages for PPC advertising.

Pros

• One of the best landing page builders on the market
• Easy to use drag and drop editor
• You get access to more than 100 templates
• No traffic restrictions
• Great analytics tools
• Great customer service
• 14-day free trial

Cons

• You may need other software to take care of some parts of your marketing
• More expensive
• No refunds

Clickfunnels vs Instapage: Features Comparison

In this section, I’ll compare all the main features of Clickfunnels and Instapage.

Clickfunnels vs Instapage: Landing Page Builder

Both software allows you to easily build high-converting landing pages by dragging and dropping.

Clickfunnels gives you a landing page builder that allows you to collect emails, sell products, and host webinars. You have total flexibility to add elements like headings, images, purchase buttons, and countdown timers. The pages you build are compatible with mobile, which means that you don’t need to build a different mobile page.

Clickfunnels also comes with a shopping cart, which allows you to sell virtual and physical products from your landing pages. Clickfunnels’s landing pages are geared towards 3 main goals: collect emails, host webinars, and sell products.

Instapage is a software that specializes in just landing pages, so it isn’t a surprise that their landing page builder is superior. They have a feature called Instablocks, that allows you to create landing pages at scale, and it’s particularly good for those running paid advertising. The feature works by allowing you to build templates for testimonials, headers, and footers so you can reuse them on all of your pages.

Instablock is another feature of Instapage. This tool allows you to update specific parts of your landing pages simultaneously. If you have a big campaign with lots of pages, this can save you a lot of time. 

For those who have experience with writing code or have a developer in their teams, Instapge supports custom JavaScript, HTML, and CSS that allow you to add third-party scripts to your pages.

The winner here is Instapage.

Clickfunnels vs Instapage: Landing Page Template

Clickfunnels and Instapage allow you to choose from a varied list of templates. The two platforms give you access to a library of over 100 templates.

But aside from the 100 templates, Instapage also gives you access to over 33 million stock pictures and over 5,000 fonts.

Instapage is the winner.

Clickfunnels vs Instapage: A/B Testing

A/B testing, also known as slip testing, refers to a random experiment with two or more variants of the same page to determine which page drives a better result.

Both tools allow you to perform A/B split testing. In both tools, you can make the test with different elements such as buttons, headings, photos, and others. 

Clickfunnels allows you to test just 2 variants of the same page. With Instapage you can test more than just 2 variants.

Instapage is the winner here.

Clickfunnels vs Instapage: Sales Funnels

Instapage is a landing page builder software, without the funnel-building functionality. So, Clickfunnels has an advantage here. 

Clickfunnels gives you features to handle every stage of your sales funnel, ranging from creating landing pages, collecting leads, adding upsells, sending emails, hosting webinars, and collecting payments. It offers everything you need when it comes to sales funnels.

Clickfunnels is the winner here. 

Clickfunnels vs Instapage: Sales and Marketing Features

Instapage focus is building landing pages, so Clickfunnels gives way more features when it comes to sales and marketing. Clickfunnels allows you to set up marketing automation, call tracking, live chat, and webinars. 

To get more features, other than the main features you get with each software, you can integrate both software with third-party providers.

Clickfunnels is the winner here. 

Clickfunnels vs Instapage: Membership Sites

Membership sites are another feature that Clickfunnels has that Instapage doesn’t. Clickfunnels allows you to build a membership site and set up funnels to sell your site subscription. 

You can create specific landing pages for your membership sites, set up email follow-ups, and collect payments using Paypal or Stripe. You have total flexibility to set up recurring monthly payments.  

Clickfunnels is the winner here.

Clickfunnels vs Instapage: E-commerce Features

The ability to set up an eCommerce store is another additional feature of Clickfunnels. The platform allows you to create landing pages for your products, checkout pages, add one-click upsells, and sell multiple variations of a single product.

You can target all aspects of the buyer journey, from generating leads to converting those leads into sales.

Clickfunnels is the winner.

Clickfunnels vs Instapage: Team Collaboration

Instapage has an additional feature that allows the review of your landing pages between your team. The review process is based on visual collaboration. 

You and your team can give real-time feedback to each other. The software allows you to compile all the feedback on the same page so you can have everything organized.

Clickfunnels doesn’t have this feature.

Instapage is the winner here.

Clickfunnels vs Instapage: Analytic Tools

Both platforms offer you analytic features and both integrate well with Google analytics. You can check out basic metrics like the number of visitors, sales, and revenue in both tools.

With Instapage you can see metrics such as how many people visited your page, bounce rate, and successful conversions. With Clickfunnels you can see how many people visited the page, opt-ins, sales, and potential earnings.

Besides these basic features, Instapage also gives you access to more advanced ones. One of these tools is the ability to set up heatmaps, to get insights about how visitors interact with your pages. This will help you identify the best elements to perform A/B tests.

Instapage is the winner here.

Clickfunnels vs Instapage: Customization

Overall, both platforms give you great templates, which you can customize to better suit your needs and preferences. 

For more experienced designers, Clickfunnels lacks some customization options. You have only 35 elements to choose from when building your page. The template also limits the customization options.

This limitation is to prevent beginners from going against industry best practices, which is understandable. But it can bother those who have more experience.

With Clickfunnels, your landing page will look just like any other Clickfunnels page. 

Instapage has more room for customization and you’ll be able to create a very unique design that fits your brand and your preferences. The software gives you over 500 layouts with plenty of room for customization.

Instapage is the winner.

Clickfunnels vs Instapage: Integrations

With both software, integrations aren’t a problem. They integrate with most third-party software providers in the market. They also integrate with Zapier, which is a platform that allows you to integrate with over 1000 software and tools.

Particularly, in the case of Instapage, you’re likely to need more integrations than with Clickfunnels. This is because Instapage is a tool specialized in landing pages while Clickfunnels is an all-in-one marketing solution.

If you choose Instapage, depending on your process and needs, you may need to integrate with an email tool, webinar tool, course creation tool, and/or shopping cart tool.

There’s no winner here.

Clickfunnels vs Instapage: Customer Support

Clickfunnels live chat support is available 24 hours a day, Monday through Friday. According to them, you can expect a response time of 20 minutes. You can also request ticket support 24/7.

Two other resources available on Clickfunnels are the Funnelflix library and the Facebook group. The Funnelflix library is a collection of resources that will help you learn not only how to better use the software, but different aspects of digital marketing. The Facebook group is great for interacting and networking with more experienced members.

Instapage also offers live chat 24 hours a day, Monday through Friday. You can also request ticket support via email and the typical first reply time is one working day. Instapage availability during weekends and holidays is limited.

Due to the availability of the Funnelflix library, I’d consider Clickfunnels superior to Instapage. 

Clickfunnels vs Instapage: Pricing

Clickfunnels comes with 2 main plans, the Basic and the Platinum.

Clickfunnels Basic Plan ($97/mo):

• Drag-and-drop editor
• 20 funnels
• 100 pages
• 20,000 monthly visits
• 3 custom domains
• 3 payment gateways
• Unlimited contacts
• Email Support
• FunnelFlix
• Funnel Template
• Sub-page creator
• One user
• A/B Split testing
• Opt-in funnels
• Order, Upsells, and down-sell pages
• Pop-up boxes

Clickfunnel Platinum Plan ($297/mo):

• All the features in the Basic Plan
• Unlimited funnels
• Unlimited pages
• Unlimited monthly visits
• Unlimited contacts
• 3 sub-users
• 9 custom domains
• 9 payment gateways
• FunnelFlix Platinum
• Follow-up funnels
• Weekly hackathons
• Backpack (Affiliate management program)
• Actionectics (Email marketing software)
• Priority support

>> Try out Clickfunnels for 14 days for FREE <<

Instapage comes with two main plans, the Building Plan, and the Converting Plan. 

Building Plan ($149/mo):

• Conversion Analytics
• Unlimited conversions
• Instablocks
• Mobile-responsive builder
• Integrations
• A/B Split testing
• Real-time visual collaboration
• Thor Render Engine (Fastest loading landing page in the industry)
• Post click score
• AdMap
• Dynamic text replacement
• SSL Encryption
• GDPR Compliance
• Multi-step forms

The converting plan is customized based on your specific needs, and to get the details you need to book a demo. It can include features such as:

• Everything in the building plan
• 1:1 Ad-page personalization
• Heatmaps
• Custom fonts
• Direct Lead-Bypass
• Page Migration Services
• Dedicated Launch Specialist
• Custom Feature Implementation
• Custom Integrations
• Conversion Consulting
• Design Services
• Customer Success Manager

>> Try out Instapage for 14 days for FREE <<

Clickfunnels vs Instapage: Which Should You Choose?

Clickfunnels and Instapage are great tools and the best one comes down to your own specific needs. 

Choose Clickfunnels if:

• You’re a beginner
• You’re on a budget
• You need to have an all-in-one marketing solution
• You want to build entire funnels
• You want to sell goods, digital products, or services

>> Try out Clickfunnels for 14 days for FREE <<

Choose Instapage if:

• The slightly higher price isn’t a problem for you
• You’re an experienced marketer
• You want to create the best landing page possible
• You plan on running PPC campaigns
• You already use other platforms such as WordPress, CRM, and email marketing tools

>> Try out Instapage for 14 days for FREE <<,

You may also want to check out my other software comparisons:

• Kajabi vs Clickfunnels
• Unbounce vs Clickfunnels
• Samcart vs Clickfunnels
• Infusionsoft vs Clickfunnels
• Groovefunnels vs Clickfunnels
• Dropfunnels vs Clickfunnels
• Clickfunnels Vs Elementor
• Leadpages Vs Instapage