This is a Leadpages vs Convertkit comparison!
I’m Michael Culp, a business Master’s student and a digital marketer with some years of experience.
Leadpages and Convertkit are two of the most popular tools for creating landing pages and managing email lists. They both have their pros and cons, but which one is the best for your business?
I found that Leadpages is a better platform for those who want to build landing pages, grow their email list, generate more leads, and make sales.
Convertkit, on the other hand, is geared toward people who are focused on email marketing automation and want to build email sequences, send broadcasts and segment the email list.
The two platforms are complementary to each other, and you can use both to have the best of the two worlds.
Both are great platforms, but the best one will come down to your specific needs. In this post, I’ll compare Leadpages and Convertkit. We will look at the features of each platform and see how they stack up against each other.
By the end of this post, you’ll have a good idea of which platform is the right fit for you!
Similarities Between Leadpages and Convertkit
Leadpages and Convertkit are software designed for different purposes, but they have some similarities:
- Drag-n-drop editor.
- A/B split testing feature.
- A wide range of landing page templates to choose from.
- 14-day free trial.
Leadpages vs Convertkit: Main differences
Leadpages is a software that allows you to create landing pages and pop-ups. It has a drag-and-drop editor so you can easily create your page without having to know to code. Leadpages also has a wide range of templates to choose from so you can find the perfect look for your business.
Now, let’s talk about Convertkit.
Convertkit is an email marketing software that allows you to automate your email list management. It includes features like segmentation and tagging which help you keep track of your subscribers. Convertkit also has a visual automation builder so you can easily create automated workflows.
So, Leadpages is a landing page and lead generation tool, while Convertkit focuses on email marketing and automation. The two software are not competing software, but complementary.
The ideal scenario is that you use both combined. You can integrate each other to use Leadpages for the landing page and the lead generation part and Convertkit to handle your email marketing and automation.
Leadpages Landing Page Creation:
A landing page is a specific webpage that’s designed to convert visitors into leads or customers. If you want to grow your email list or increase sales, then you need a landing page. A well-designed landing page can help you achieve your goals by providing a place for visitors to sign up for your email list or purchase your product.
When it comes to landing page creation, Leadpages is the clear winner, as it is a software dedicated to offering this type of solution.
Leadpages has a drag-and-drop editor so you can easily create your page without having to know to code. Leadpages also has a wide range of templates to choose from so you can find the perfect look for your business.
Leadpages Leadboxes
Leadpages Leadboxes are pop-ups that you can use to grow your email list. They can be triggered by a number of things, such as clicking on a button or spending a certain amount of time on a page. Leadboxes are designed to be highly effective at converting visitors into subscribers.
If you’re looking to grow your email list, then Leadpages is great for you. Their Leadboxes feature is designed to convert visitors into subscribers and they have a wide range of features to help you customize them to your needs.
Leadpages LeadDigits
Leadpages LeadDigits is a text-messaging service that allows you to capture leads and subscribers by having them text a keyword to a shortcode. You can then follow up with those leads via text message.
With LeadDigits you allow your prospects to subscribe to your email list via their mobile phones, just by sending a text message with their email details.
This is very cool because it gives you the ability to collect emails via print advertisements, billboards, and even from a live audience if you are doing a live presentation.
Convertkit Email Marketing Automation
The main offering of Convertkit is email marketing automation, so, when it comes to email marketing, the platform is the clear winner over Leadpages.
Convertkit is an email marketing software that allows you to automate your email list management. It includes features like segmentation and tagging which help you keep track of your subscribers. Convertkit also has a visual automation builder so you can easily create automated workflows.
Convertkit’s automation features are very powerful and allow you to do things like send personalized emails based on subscriber behavior or automate your entire email list management process.
Convertkit also allows you to build email sequences, which are a series of automated emails that are triggered by an event, such as subscribing to your list. Email sequences are great for building relationships with your subscribers and helping them achieve a specific goal, such as making a purchase.
Another cool feature that the platform has is a resend option when the recipients don’t open your email initially. You have the option to resend the email to the people who don’t open it. You can even change the subject line.
Convertkit Tagging System
Convertkit’s tagging system is very powerful and allows you to segment your subscribers based on their behavior. For example, you can tag people who have opened your emails or clicked on a link in your email. This allows you to send more targeted and relevant emails to your subscribers.
You can also use tags to automate your email marketing. For example, you can set up a rule that says if someone opens an email with a certain tag, then they will be added to another sequence of automated emails.
The Convertkit tagging system is very flexible and allows you to segment your subscribers in any way you want, which makes it great for email marketing automation.
Leadpages vs Convertkit: Ease of Use
Leadpages is very easy to use. The platform has a drag-and-drop editor that makes it easy to create landing pages and opt-in forms.
Convertkit is also very easy to use. The platform has a visual automation builder that makes it easy to create automated workflows.
Both Leadpages and Convertkit are easy to use and have features that make them great for growing your email list and automating your email marketing process.
Leadpages vs Convertkit: Pricing
Leadpages pricing:
Leadpages offers 2 main plans that you have the freedom to choose if you want to pay monthly or to get a discount and pay annually. If you choose to pay monthly, the prices are:
- $49
- $99
If you choose to pay annually:
- $37 a month
- $74 a month
Convertkit has 3 plans:
- Convertkit free plan: you get access to Unlimited landing pages, unlimited forms, unlimited broadcasts, audience tagging, and segmentation, sell digital products & subscriptions, community support, and a limit of 1,000 subscribers.
- Convertkit creator plan ($25/mo for 1,000 subscribers): besides the features on the free plan you get live chat & email support, free migration from another tool, automated email sequences, visual automation builders, third-party integrations, and one additional team member.
- Convertkit creator pro plan ($50/mo for 1,000 subscribers): besides the features on the creator plan you get a newsletter referral system, subscriber scoring, and advanced reporting.
You have the option to upgrade your plans if you have more subscribers. The more subscribers you have, the more expensive the plan is going to be.
Leadpages vs Convertkit: Which one should you choose?
Leadpages and Convertkit are both great platforms that offer a lot of features to help you grow your email list and automate your email marketing. Both platforms are easy to use and have a variety of pricing options to choose from.
So, which one should you choose? It really depends on what you need.
If you need more advanced features, such as automation or integration with other platforms, then Convertkit would be the better choice. However, if you’re just starting out and need a simple way to create landing pages and opt-in forms, then Leadpages would be a good option.
You can’t go wrong with either platform, so it really comes down to what you need and what fits your budget. Here’s my recommendation:
Choose Leadpages if:
- You are more focused on creating landing pages, growing your email list, and selling more products.
- Your focus is lead generation.
- You want a more robust landing page builder with a lot of templates to choose from.
Choose Convertkit if:
- Your focus is on email marketing automation and you want to build email sequences, send broadcasts, and segment your list.
You may also want to check out my other software comparisons:
