GoHighLevel vs Clickfunnels: A Comprehensive Comparison

Last pdated on Outubro 24, 2022

This is a GoHighLevel vs Clickfunnels comparison!

I’m Michael Culp, a business Master’s student and a digital marketer with some years of experience.

I found that GoHighLevel is a better platform for agency owners who want to manage leads and marketing campaigns of their own and their clients. If that’s your case, you should choose GoHighLevel.

Clickfunnels, on the other hand, is geared towards any kind of entrepreneur or business owner who wants to build sales funnels. So, if you don’t need a platform to manage your client’s campaigns, and want to have stellar templates for your operations, that will increase your conversion rates, then you should choose Clickfunnels.

If you’re looking for a comprehensive comparison of GoHighLevel and Clickfunnels, you’ve come to the right place. In this article, I’ll compare and contrast all the features, pros, cons, and pricing of both tools.

I’ll also help you decide which one is best for your business, based on your specific needs. So let’s get started!

What is GoHighLevel

GoHighLevel is a software designed to help agencies manage their leads. You get access to tools that help you automate your follow-up campaigns and build two-way text messaging to facilitate communication with your prospects.

The software gives you industry-specific templates to build forms, landing pages, triggers, and nurturing campaigns without having to know how to code. Their dashboard allows you to see the number of opportunities in your pipeline, the potential value of those opportunities, and the conversion rate.

The outstanding feature of GoHighLevel is that you can add unlimited sub-accounts for your agency clients under your main account. This will allow you to build your client’s sales funnels and even whole websites.

Who is GoHighLevel for:

GoHighLevel is a platform designed specifically for agencies.

GoHighLevel Pros

Great CRM tools
Best software for agencies
Several channels are available for automation: email marketing, SMS, and social media messages.
Complete customization of your designs
Ability to sell your own white-label software
One-on-one consultation call if you need their help

GoHighLevel Cons

The learning curve is a bit steeper when compared to Clickfunnels
All the features available can be overwhelming in the beginning

What is Clickfunnels

Clickfunnels is software designed to allow you to sell anything online more quicker and easier. It helps you create high-converting pages from pre-made templates. The templates are tested to ensure a high conversion rate and are easily customizable.

The platform allows you to build your funnels by dragging and dropping, without having to learn how to code. Clickfunnels allows you to build sales funnels that lead the prospect all over the buyer journey, going from not knowing who you are to getting all the information they need so you can close the sale.

Who is Clickfunnels for:

Clickfunnels is a platform designed for all kinds of businesses that want to sell online. It has a very diverse base of users such as gym owners, non-profit organizations, course creators, coaches, skincare companies, agencies, and content creators. It’s literally for any type of business.

Clickfunnels Pros

High-converting sales funnels templates
Extremely user friendly
Great for any type of business
Great library of resources to learn digital marketing

Clickfunnels Cons

Restrictions on the number of domains, funnels, and sub-users
Little room for customization
Email marketing isn’t available at the entry-level plan

GoHighLevel vs Clickfunnels: Summary

GoHighLevel and Clickfunnels have similar features that can be compared against each other. But it’s important to keep in mind that the two software were designed with different purposes in mind. The two companies have different value propositions.

In a nutshell, both allow you to manage client relationships, automate your marketing campaigns, and create membership sites, funnels and websites. Both have their pros and cons inside each feature, and the best platform will come down to your business model.

Overall, GoHighLevel features are better for agency businesses who need software to manage their own account as well as their client’s account. Clickfunnels, on the other hand, is geared towards businesses that want to have stellar funnels and need software for their own marketing and sales operations.

GoHighLevel vs Clickfunnels: CRM

CRM stands for customer relationship management and it’s a critical factor for marketing success. CRMs feature works by centralizing data to show all the important KPIs and customer data.

This is important so you can see how your campaigns are working, track progress, identify issues, identify irregularities, monitor leads, and increase retention.

GoHighLevel CRM platform stands out a lot, as it shows you in the dashboard all the opportunities you currently have in your pipeline, the potential value, and your conversion rate. In addition, you also have a CRM tool for all your clients and you even have the option to brand this tool as your own.

Clickfunnels, on the other hand, have a focus on funnel performance, which is their main value proposition. You also have a lot of restrictions when it comes to adding accounts for your clients.

GoHighLevel vs Clickfunnels: Email Marketing

Email marketing is an efficient way to follow up with your leads and nurture them. You get email marketing features with both GoHighLevel and Clickfunnels. Their funnel builders allow you to build forms to collect prospects’ contact information and set up automated email follow-ups.

Both platforms give you the ability to send one-off broadcast emails and build automated sequences. Clickfunnels has an additional feature of building email workflows that include behavioral triggers.

The Clickfunnels email marketing tool is called Actionetics and is only available in their second-tier plan, at $297. Depending on your needs, it can become expensive to sign-up for the second-tier plan if you just want the additional email marketing feature. In this case, it can be a better option to sign up for a third-party email provider.

Besides email marketing, GoHighLevel allows you to build multi-channel follow-up marketing by communicating with prospects via email, SMS, and direct messages on social media, all at the same time. This is a great feature because you’ll have a way higher chance of your prospect opening a DM or a text message rather than an email. This doesn’t mean that email marketing isn’t an effective strategy though.

GoHighLevel vs Clickfunnels: Membership Sites

Both platforms allow you to create membership sites. If your main goal is to focus on building membership sites or digital products, Clickfunnels is a better option for you.

Clickfunnels gives you templates to build your membership site, that you can customize by dragging and dropping. You can have a well-designed and fully working membership site running very quickly. Depending on your skills, you can get it up and running in less than one hour.

Clickfunnels has specific funnels that allow you to sell your membership site to your audience and also help you to achieve high conversion rates.

With GoHighlevel, it will require more time and effort to build your membership site. The learning curve can be a little bit steeper. The advantage is that you’ll have more room for customization.

GoHighLevel vs Clickfunnels: Website Building

You can build websites with both platforms but GoHighLevel stands out with this feature. GoHighLevel allows you to have complete control over the customization of your website. You can build membership sections, menus, and surveys, almost everything is possible.

Clickfunnels is more rigid when it comes to building websites. They have a variety of layouts and templates that you can choose from, which is good for people who don’t have experience with website building. But the truth is that Clickfunnels isn’t a great platform for building websites.

GoHighLevel vs Clickfunnels: Funnel Building

Overall, both platforms are great for building sales funnels. You have a wide range of templates that can be customized by dragging and dropping in both of them. The two are intuitive and easy to use.

Clickfunnels is a platform specialized in sales funnels, so it’s clearly the winner here. Clickfunnels will give you the templates of the highest conversion funnels in the market. When it comes to funnel building, Clickfunnels is the market leader.

But GoHighLevel also delivers extremely good value when it comes to funnels.

The better one comes down to your specific needs. If your goal is to build funnels just for your company, to get clients for yourself, Clickfunnels is clearly the winner.

But if you also want to build funnels for your clients, then I’d consider choosing GoHighLevel. GoHighLevel allows you to also set up your client’s accounts under your own. With Clickfunnels you’ll face limitations when it comes to adding other accounts.

GoHighLevel vs Clickfunnels: Customer Support

GoHighLevel and Clickfunnels have great customer support.

GoHighLevel has a library of how-to videos that are great for assisting your agency clients on how to use the software. This will help you save a lot of time, as you’ll not need to explain to them how to use the software and every feature available.

You can reach out to GoHighLevel support via a live chat and you’ll get an immediate response. You also have the option to schedule a 1-on-1 Zoom call if you have a more complex problem.

Clickfunnels has a great library of resources that can help you with a lot of problems you might face. Their live support work Monday through Friday, 24 hours.

Both platforms have an exclusive Facebook group which can be extremely valuable and great for networking with more experienced members.

GoHighLevel vs Clickfunnels: Ease of Use

Both platforms are easy to use and allow you to build your pages with the drag-and-drop editor, without having to write a single line of code.

Overall, Clickfunnels is easier to use and more intuitive for beginners. They have a great onboarding process and the editor is very simple to use. You have some restrictions when it comes to editing the templates, which can be good for preventing uninformed people from going against the industry’s best practices.

But if you already have experience and want more freedom and flexibility to make customizations, this rigidness can annoy you. For me, I don’t see this as a problem as their funnels are tested and proven to be high converting.

GoHighLevel can be a little bit more difficult to use as it has more functions and features available.

GoHighLevel vs Clickfunnels: Lead Capture

With both platforms, you’re going to have a robust system for capturing leads. Clickfunnels is better because it’s a specialized platform that focuses on the whole sales funnel process.

Clickfunnels will make it easier for you to acquire leads and set up an autoresponder to convert those leads into customers. But keep in mind that you need to sign up for the second-tier plan to have access to their email marketing tool.

GoHighLevel also allows you to capture leads and convert them into customers. They also have a very cool feature in which you can set up multi-channel follow-up marketing by communicating with prospects via email, SMS, and direct messages on social media, all at the same time.

GoHighLevel vs Clickfunnels: Automation

GoHighLevel and Clickfunnels allow you to automate your marketing and sales process. You can build automated funnels with both of them.

GoHighLevel has an advantage because while Clickfunnels allows you to set up automated email marketing campaigns, GoHighLevel gives you the ability to develop automated marketing in 5 channels: SMS, emails, calls, messenger, and voicemail.

GoHighLevel vs Clickfunnels: Courses and Resources

Clickfunnels has a very cool feature called “funnel-flix” which is a library of training courses going from mindset to traffic, funnels, and a lot more. It can be considered the Netflix of funnels haha

By consuming the information available at the library you’ll highly increase your chances of success. Russell Brunson, the Clickfunnels cofounder, is a very experienced marketer and you can learn a lot from him.

GoHighLevel also has a library of resources from which you can learn a lot.

GoHighLevel vs Clickfunnels: Upsell and Downsell

Upsell and Downsell are proven marketing tactics that allow you to increase your average order value. Both platforms allow you to add Upsells and Downsells to your offers.

GoHighLevel has a slight advantage here because it allows you more room for customization.

GoHighLevel vs Clickfunnels: White Label

The White Label is an exclusive feature of GoHighLevel. The platform allows you to customize their software with your own brand, and to sell it to your agency clients as your own software.

This is a great opportunity to add another stream of revenue to your business and make money in a recurring subscription-based model. If you already have a lot of clients, it’s an easy way to increase your company’s revenue.

It’s also a great opportunity for those entrepreneurs who want to get into the saas business but don’t have the capital to actually develop the product. If you also plan on developing your own software in the future, you can learn a lot about saas marketing and sales by selling the GoHighLevel white-label version.

This option is only available at the most expensive plan.

GoHighLevel vs Clickfunnels: E-commerce

When it comes to eCommerce, Clickfunnels is the clear winner. Clickfunnels offer pre-built high-converting eCommerce funnels. It gives you a shopping cart platform and extensive training related to eCommerce, to help you succeed.

GoHighLevel doesn’t offer eCommerce features as it is software designed for agency owners.

GoHighLevel vs Clickfunnels: Pricing

GoHighLevel and Clickfunnels have 3 different main plans.

GoHighLevel pricing:

Agency Starter ($97/mo): one account for you or your client, Twilio for two-way text messages, and Mailgun to send unlimited emails. Unlimited users, pages, and funnels are available.
Agency Unlimited ($297/mo): everything in the agency starter + unlimited sub-accounts for you and your clients, and branded desktop apps.
Agency Unlimited with White Label Mobile app + Custom Zap Upgrade ($794/mo): everything in the agency is unlimited + customizable white label mobile app.

>> Try out GoHighLevel for 14 days for free <<

Clickfunnels pricing:

Clickfunnels basic ($97/mo if paid monthly or $80/mo paid annually): funnel sharing, chat support, courses, and training. One sub-user, 20 funnels, 100 templates.
Platinum ($297/mo paid monthly or $247/mo paid annually): unlimited follow-up funnels, 9 domains, live chat, and email support. Three sub-users, unlimited pages, and funnels.
Two Comma Club ($2,697/mo plus special plans): unlimited digital marketing training materials, priority support, and access to insider secrets. Ten sub-user, unlimited funnels, and pages.

I didn’t Clickfunnels will not disclose the price in the sales page and you’ll required to sign up before you can see their price.

>> Try out Clickfunnels for 14 days for free <<

GoHighLevel vs Clickfunnels: Which should you choose?

The best platform will come down to your specific needs. Both offer similar features but are geared toward different target audiences. While Clickfunnels specializes in the whole sales funnel process, GoHighLevel is designed to be the best solution for agency owners.

Choose GoHighLevel if:

You are an agency owner who wants to manage leads and marketing campaigns for your own company and your clients.